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Rae Lambert
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ABOUT
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All articles
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Recipes
Travel
NEWSLETTER
LINK TREE
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♟️ Learning in Public: Game Theory
WORK + TECH Raechel Lambert 4/4/25 WORK + TECH Raechel Lambert 4/4/25

♟️ Learning in Public: Game Theory

Learning game theory is like getting a cheat code for understanding how people and organizations make decisions—especially in competitive, strategic, or uncertain situations.

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Fundraising lessons from River’s $1.6M pre-seed round
WORK + TECH Raechel Lambert 2/28/25 WORK + TECH Raechel Lambert 2/28/25

Fundraising lessons from River’s $1.6M pre-seed round

I gave a tell-all talk about what it took to close our $1.6M pre-seed round for River. Watch the talk and access the slides via the links below.

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Going “full-stack marketer” — how I launched a brand in one week to win a hackathon
WORK + TECH Raechel Lambert 4/6/23 WORK + TECH Raechel Lambert 4/6/23

Going “full-stack marketer” — how I launched a brand in one week to win a hackathon

When I got the chance to participate in a weeklong hackathon, I decided to challenge myself to go “full stack marketer” and launch an entire brand in one week. Our team won the grand prize at Miami Hack Week along with “Best Use of Open AI.”

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The (totally free) B2B Messaging Course
WORK + TECH Raechel Lambert 2/22/23 WORK + TECH Raechel Lambert 2/22/23

The (totally free) B2B Messaging Course

Messaging is the foundation of every marketing strategy. This free video course will help you get it right. Brought to you by Wynter & Olivine.

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On running a product marketing agency
WORK + TECH Raechel Lambert 2/24/22 WORK + TECH Raechel Lambert 2/24/22

On running a product marketing agency

I was a guest on Product Marketing Life Podcast, hosted by Mark Assini where we discuss how product marketing changes across company stages and industries, as well as what it's like running a product marketing-focused agency.

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Wynter Games: How to compete and win in saturated markets
WORK + TECH Raechel Lambert 2/23/22 WORK + TECH Raechel Lambert 2/23/22

Wynter Games: How to compete and win in saturated markets

As part of Wynter Games talk series on how to compete and win in saturated markets, I spoke about my time at Intercom when we were launching a help center product to compete with Zendesk, the leader in the customer support space.

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Best practices for freelancers
WORK + TECH Rae Lambert 2/14/21 WORK + TECH Rae Lambert 2/14/21

Best practices for freelancers

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We manage time and money, but what about energy?
WORK + TECH Raechel Lambert 1/11/20 WORK + TECH Raechel Lambert 1/11/20

We manage time and money, but what about energy?

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There’s a cheaper, faster way to build skills than a 4-year degree
WORK + TECH Raechel Lambert 9/24/18 WORK + TECH Raechel Lambert 9/24/18

There’s a cheaper, faster way to build skills than a 4-year degree

The modern knowledge worker is learning faster than ever, but they aren’t turning to expensive, conventional degrees. Instead they are building their skills on-demand through online classes and short-term intensives.

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Founder Field Notes

Monthly dispatch on building, learning, and living.

rae lambert

Marketing leader turned venture-backed startup founder.

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